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Sometimes a spot just feels like a score. We went after director Calmatic for his ability to translate pop culture into mini films, and every detail he added to the script made it better and better. Before we even awarded the job, we worked closely with the Mtn Dew clients to get budget for the iconic special FX house Legacy to recreate Gizmo from scratch. If only I could remake beloved creatures from my childhood for every job!
To say we loved the little guy was an understatement. We even made a limited edition Mtn Dew Zero Gizmo collectible, for some very lucky fans.
https://adage.com/creativity/work/mtn-dew-selling-300-gizmo-doll/2324521
Agency: TBWA Chiat NY
Creatives: Chris Beresford-Hill, Julia Neumann, Amy Ferguson, Royston Ang, Alli Walker
Producer: Sarah Haroldson