Hay Day - Cowboy

This spot was the first time I worked for a game client, Supercell. I absolutely fell in love with creating the world of a game IRL. I’ve since worked on a lot of gaming projects, but this over the top, CGI extravaganza is special to me. Director Noam Murro and The Mill worked painstakingly on every detail, and I learned the process of character development, step by step. Also having a world-wide fan base watch the launch of a spot is amazing. When the Supercell client told us “now we have to put a cowboy in the game” we were thrilled.

Agency: Barton F Graf

Creatives: Gerry Graf, Scott Vitrone, Ian Reichenthal, Joey Ianno, Matty Smith.