We shot this with Steve Miller, an amazing collaborator, and I remember watching his eyes light up when we played him the music demos. We made beer commercials for kids, kind of without telling anyone that’s what they were. And then the Ragu clients bought units in the Olympics. When this spot aired with the whole country watching, Ragu trended on Twitter. We made a pasta sauce trend on Twitter. After this work, and the relaunch of Little Caesars, Barton F Graf, and my career, became the wildest ride that I could have ever imagined. I’ve had people tell me this is their favorite commercial ever. Which makes me feel incredibly grateful and proud, because it was genuinely so much fun to make.

https://www.businessinsider.com/ragu-spaghetti-sauce-commercial-childhood-2012-8

Agency: Barton F Graf

Creatives: Gerry Graf, Eric Kallman, Danny Gonzalez, David Suarez.

Ragu - Bedroom