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A lot of consumers have a real beef with their internet providers. So to rebrand Optimum in markets across the US, we sought out production partners who could surprise viewers with in-camera transitions and unique connections. Directing duo Terri Timely committed to this campaign with epic stage builds, custom rigs and some extensive, and adorable, alpaca casting.
Agency: VMLY&R
Creatives: Emily Sanders, Will Gardner, Josh Parschauer