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Cigna brought together an ensemble of everyone’s favorite TV doctors to remind people the importance of their annual check up. We joked on set that we should make this into a real show, because the all star cast quickly fell into a rhythm together. By the end of the shoot days, we perfected every classic shot in the genre, down to the Sorkin walk-and-talk.
Agency: McCann
Creatives: Larry Platt, Tom Weingard, Ferd Daniele.