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The challenge of working with celebrities always centers around how to use their persona and likability without diminishing them to another talking head. No one wants to watch a celebrity spew marketing speak to camera for thirty seconds. In Chiat’s two year long campaign with Anna Kendrick, we crafted spots using her whip smart delivery to make travelers feel savvy about their choices. Director Randy Krallman’s craft is apparent not only in his deft comedic timing, but also in the kid casting in this spot, and the way he brought the little world of a hotel lobby to life.
Agency: TBWA Chiat NY
Creatives: Chris Beresford-Hill, Walt Connelly, Coleman Davis, Laura Vancil