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This Superbowl spot launched Mtn Dew Zero, as well as the relationship between TBWA Chiat NY and Pepsi Co. It’s proof that when a great client trusts an agency to execute, and everyone collaborates, the results far exceed the expectations. Director Tom Kuntz was so meticulous in recreating these scenes, literally down to the wallpaper, that we all felt like we were actually in the Overlook Hotel on set.
This scratched some strange itch in people’s brains. As someone who loves pop culture and film, it doesn’t get better than this kind of press coverage. And Pepsi Co went on to give Chiat two more brands, without pitches, after our Mtn Dew work.
https://www.rollingstone.com/tv-movies/tv-movie-news/bryan-cranston-the-shining-mountain-dew-super-bowl-commercial-944496/
https://decider.com/2020/01/29/the-shining-bryan-cranston-commercial-mountain-dew/
Agency: TBWA Chiat NY
Creatives: Chris Beresford-Hill, Julia Neumann, Amy Ferguson, Christopher Santaiti, Ashley Veltre.