GoDaddy was well known for pushing the limits with their Superbowl spots before they came to Barton F Graf, and we wanted to play in that irreverent world without losing the message. Jim Jenkins is a master of comedy dialogue, and in this spot, he pushed for a range of performances, so we could craft the tone of the “stick its” in the edit. It was satisfying to see a mild mannered accountant lose it on everyone who doubted her.

Agency: Barton F Graf

Creatives: Gerry Graf, Ian Reichenthal, Scott Vitrone

GoDaddy - Stick It